RB.ru
An independent publication house about technology and business
2016
Development of a service - an online farm sales channel through gaming, with the possibility of investing in raising animals with an option of buying back or selling. As well as the development of an online store for the sale of farm products.
The client was a farming holding company that wanted to develop a new online sales channel, in a more game-like way.
A virtual farm has been developed in which different kinds of animals are represented, the user chooses an animal "to breed" and "feeds" it by purchasing "food" with real money. After rearing, the user can sell the animal to a farm or take it back by ordering it to be processed into finished products.
An online shop (MVP) was developed to sell the products. The products produced at the Living Farm were supplied to the showcase shop.
During the development process, the business model changed several times and the project was significantly redesigned. As a result, a version was developed, which was accepted by the customer and submitted for launch and development.
The development period - 9 months.
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